Garett Sloane - Profile and Journalist Details
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Garett Sloane
Verified
Chief Technology Reporter, Ad Age
New York
Beats
With the Times Media Group I cover the Los Angeles area and Arizona.
sports
Content
By Garett Sloane Verified| Ad Age Verified With the clock ticking on a promised rollout, Google has yet to deliver a critical update to Privacy Sandbox—its overhaul of digital ad targeting—leaving ad tech players in the dark. As the long-delayed project drags on, industry leaders told Ad Age they expect to hear from Google soon, even as the company faces mounting distractions, including a looming antitrust trial. The inconsistent signals from the tech giant have only added to the confusion surrounding the controversial initiative.
By Garett Sloane Verified| Ad Age Verified The thing about the Cannes Lions International Festival of Creativity is that it is also one big advertisement—branding is for sale everywhere. Signs hang from the facades of historic hotels and digital screens flash at the Palais and along the beach’s Croisette thoroughfare. The activations cost anywhere from $40,000 to upwards of $200,000, according to a pitch deck obtained by Ad Age, with prices rising about 25% since the event returned to an in-person format in 2022.
By Garett Sloane Verified| Ad Age Verified With the clock ticking on a promised rollout, Google has yet to deliver a critical update to Privacy Sandbox—its overhaul of digital ad targeting—leaving ad tech players in the dark. As the long-delayed project drags on, industry leaders told Ad Age they expect to hear from Google soon, even as the company faces mounting distractions, including a looming antitrust trial. The inconsistent signals from the tech giant have only added to the confusion surrounding the controversial initiative.
Company Info
Ad Age
Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.
New York, New York, United States
+1 877-320-1721
Founded: 1930