Gemma A. Williams - Profile and Journalist Details

Find journalists that align with your industry, location and vision. Unlock Gemma A. Williams's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.

Get connected with journalists today
Gemma A. Williams

Gemma A. Williams

Verified

Editorial Contributor, Freelance

London

Biography

Gemma A. Williams covers news coming from and into China across the areas of luxury, fashion, tech and fragrance. Her publication 'Fashion China' (Thames & Hudson, 2015) was the first title to offer an overview of the phenomenon of contemporary Chinese fashion designers. She has covered the APAC region for The Business of Fashion and was the editorial director of Jing Daily. She contributes to Vogue Business, South China Morning Post and The Business of Fashion as well as Forbes. She has a masters in Fashion Curation and currently acts as the China curator at A Shaded View of Fashion Film Festival. In 2018, she co-founded UU Studios, which has produced six fashion operas—one in the Metaverse.

Doesn’t Cover

Anything that is not construction technology.

Journalist Type

Seniority Positions

Medium Formats

Content

Total articles 413

  • Penhaligon’s Celebrates 155th Anniversary With China Exhibition

    By Gemma A. Williams Verified| Forbes Verified Penhaligon's has quickly become one of the most well-known brands in China’s niche fragrance category. Now it’s showcasing its 155-year history to its Chinese fanbase. Penhaligon’s is a global fragrance brand with a 40-strong portfolio. Its immersive retrospective exhibition ‘Eau so British’ opened in Shanghai—the first stop in a series of global outings ensuring the brand is as relevant today as it was in 1870.

    By Gemma A. Williams Verified · Forbes

    Apr. 05, 2025

  • 3 Perfume Brands To Know From Notes Shanghai

    By Gemma A. Williams Verified| Forbes Verified This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—a perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general of SHFW, Madame Lv, declared it “a new chapter in innovation.”The inventive move—a world first from a fashion week—attests to the growing interest in fragrance in China, especially among younger consumers.

    By Gemma A. Williams Verified · Forbes

    Apr. 02, 2025

  • Ruohan Wins First Asia-Wide Sustainable Fashion Prize

    By Gemma A. Williams Verified| Forbes Verified On March 28, Ruohan was announced as the inaugural winner of the first Sustasia Fashion Prize 2025 at an imitate ceremony during Shanghai Fashion Week. Founded by sustainability expert Shaway Yeh, the award was launched in 2024 to promote sustainable practices and accelerate innovation in the fashion industry across Asia. It offers a snapshot of the diversity within contemporary fashion from the region while aiming to build a bridge between designers and material developers.

    By Gemma A. Williams Verified · Forbes

    Apr. 01, 2025

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.

De Pere, Wisconsin, United States