Gillian Follett - Profile and Journalist Details

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Gillian Follett

Gillian Follett

Verified

Social Media and Influencer Marketing Reporter, Ad Age

New York

Final Covers

gender, immigration race, politics economic inequality., housingSocial issues, health criminal system

Doesn’t Cover

talks, conferances

Journalist Type

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Seniority Positions

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Industries

Medium Formats

Content

Total articles 733

  • Inside Cannes Lions 2024 costs for brands and agencies—measuring the ROI of activations

    By Gillian Follett Verified, Lindsay Rittenhouse Verified| Ad Age Verified The ultimate places to see and be seen in the ad business are venues on or near the beaches of the Croisette at the Cannes Lions International Festival of Creativity. These are the settings where the industry’s biggest players show up in a splashy way, create buzz, outshine their competitors and, ultimately, cut some business deals in the process. Staying current is easy with newsletters delivered straight to your inbox. Staying current is easy with newsletters delivered straight to your inbox

    By Gillian Follett Verified, Lindsay Rittenhouse Verified · Ad Age

    Apr. 15, 2025

  • Why eos chose Cannes Lions as the site of its first influencer trip

    By Gillian Follett Verified| Ad Age Verified For its first influencer brand trip, eos isn’t flying creators out to Coachella or a resort on Bora Bora. Instead, it’s selected a somewhat unconventional destination to host a group of influencers—the Cannes Lions International Festival of Creativity

    By Gillian Follett Verified · Ad Age

    Apr. 15, 2025

As seen in

Company Info

Ad Age

Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.

New York, New York, United States

+1 877-320-1721

Founded: 1930