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Grace Broadbent

Grace Broadbent

Verified

Senior Research Analyst, Payments, EMARKETER

New York

Final Covers

faith interviews with newsmakers along with discussions on society culture and live calls from listeners across the country.Commentary on the news of the day

Doesn’t Cover

books reviews, products, for-profit enterprises

Journalist Type

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Seniority Positions

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Industries

Medium Formats

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Content

Total articles 179

  • Trump’s tariffs will send shockwaves throughout the credit card industry

    By Grace Broadbent| EMARKETER@ The news: President Trump announced wide-ranging reciprocal tariffs on all imports, dubbing the move “Liberation Day.” These tariffs are creating a highly uncertain environment for credit card issuers and other payment providers to navigate. How issuers responded to the news: Bank stocks dropped alongside the broader market after the tariff announcement. Citi shares, for example, tumbled 12% in a single day, their largest drop since 2020.

    By Grace Broadbent · EMARKETER

    Apr. 04, 2025

  • Afterpay is available for Cash App customers at checkout

    By Grace Broadbent| EMARKETER@ The news: Cash App customers can now check out with Afterpay on partner merchant sites, per a press release. Cash App customers can manage their buy now, pay later (BNPL) loans—rebranded as Cash App Afterpay—directly within the Cash App app. Already have a subscription?Sign InThe full version of this premium content is only available to EMARKETER clients. Please click below to speak to one of our representatives, or find out if you already have access through your company.

    By Grace Broadbent · EMARKETER

    Mar. 18, 2025

  • Trump’s tariffs will send shockwaves throughout the credit card industry

    By Grace Broadbent| EMARKETER@ The news: President Trump announced wide-ranging reciprocal tariffs on all imports, dubbing the move “Liberation Day.” These tariffs are creating a highly uncertain environment for credit card issuers and other payment providers to navigate. How issuers responded to the news: Bank stocks dropped alongside the broader market after the tariff announcement. Citi shares, for example, tumbled 12% in a single day, their largest drop since 2020.

    By Grace Broadbent · EMARKETER

    Apr. 04, 2025

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Company Info

EMARKETER

EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.

New York, United States

+1 800-405-0844

Founded: 1996