Gwen Preston - Profile and Journalist Details
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Gwen Preston
Verified
Author, Valiant CEO
United States
Beats
Health Tech News
Technology.
Content
The Psychology Behind Sales Success: How Emotional Intelligence Is Reshaping Client Conversations in the Modern Sales Landscape
By Gwen Preston| Valiant CEO Verified As businesses across the United States adapt to a fast-changing market, a subtle but significant shift is taking place in how sales conversations are conducted. Gone are the days when closing a deal relied solely on charm, repetition, or price slashing. In today’s environment—marked by heightened buyer skepticism, digital-first communication, and shorter attention spans—sales professionals are turning to psychology and neuroscience to connect more effectively with their clients.
By Gwen Preston| Valiant CEO Verified Corporate sustainability has evolved from optional virtue signaling to business necessity. With commercial buildings generating nearly 30% of all waste in developed nations and consuming roughly 40% of global energy, businesses face mounting pressure to address their environmental footprint. Yet many executives hesitate, assuming meaningful impact requires massive investment.
The Psychology Behind Sales Success: How Emotional Intelligence Is Reshaping Client Conversations in the Modern Sales Landscape
By Gwen Preston| Valiant CEO Verified As businesses across the United States adapt to a fast-changing market, a subtle but significant shift is taking place in how sales conversations are conducted. Gone are the days when closing a deal relied solely on charm, repetition, or price slashing. In today’s environment—marked by heightened buyer skepticism, digital-first communication, and shorter attention spans—sales professionals are turning to psychology and neuroscience to connect more effectively with their clients.
Company Info
Valiant CEO
Columbia, South Carolina, United States
'+1 800-777-2227