Haley Crawford - Profile and Journalist Details
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Haley Crawford
Verified
Marketing Correspondent, Business of Fashion (BOF)
London
Beats
Career Development , Career Advice , Motivation , Women's Issues , Executive Coaching
Arts & Society
Content
By Haley Crawford| Business of Fashion (BOF) Verified Fashion public relations giant The Independents announced on Thursday that it acquired design studio 2x4, bolstering the group’s design and brand strategy offerings. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 focuses on creating brand strategy, design and activations for companies and cultural institutions alike. Clients include Prada, Miu Miu and Chanel’s Arts and Culture division.
By Haley Crawford| Business of Fashion (BOF) Verified When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something that had a vintage feel to it, and drew inspiration from the appearance of Parisian metro station signs and Renaissance emblems and seals. The final product used a custom version of a refined font called Perpetua, often used in biblical printings — a nod to the brand’s name, the French word for gods.
By Haley Crawford| Business of Fashion (BOF) Verified Fashion public relations giant The Independents announced on Thursday that it acquired design studio 2x4, bolstering the group’s design and brand strategy offerings. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 focuses on creating brand strategy, design and activations for companies and cultural institutions alike. Clients include Prada, Miu Miu and Chanel’s Arts and Culture division.
Company Info
Business of Fashion (BOF)
The Business of Fashion is a London-based media company founded in 2007. It specializes in providing comprehensive coverage of the global fashion and beauty industries, which are valued at $2.5 trillion. The company is known for its authoritative analysis and serves as a vital resource for professionals in these sectors. The Business of Fashion operates a digital platform that offers breaking news, trend reports, and market intelligence on luxury, sustainability, marketing, and beauty. It provides industry insights tailored for creatives, executives, and entrepreneurs, along with advisory services that deliver strategic advice and thought leadership for stakeholders. The company has raised a total of $2.1 million in funding, with notable investors including Index Ventures, Felix Capital, LVMH Luxury Ventures, and the Financial Times. Its mission is to open, inform, and connect the fashion and beauty industries worldwide.
Founded: 2007