Heather Chastain - Profile and Journalist Details
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Heather Chastain
Verified
Contributor, Direct Selling News
Beats
General assignment
corporate govenance, consumer electronics
Content
By Heather Chastain| Direct Selling News Verified In last month’s issue of Direct Selling News (DSN), the cover story took a deep dive into how we define our industry. Specifically asking if our opportunity seems to check so many boxes for people looking for supplemental income, why are we not growing? It’s an interesting question—one that requires us to challenge our beliefs and long-held traditions. I think one incredibly important way we are currently missing the mark is with our messaging.
By Heather Chastain| Direct Selling News Verified A landmark study details how generations of Europeans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling. Times have changed, but in the direct selling channel, executives can easily assume that some things never will. That belief was challenged in 2022 when Jason Dorsey, President of The Center for Generational Kinetics (CGK), presented his generational research at Direct Selling University.
By Heather Chastain| Direct Selling News Verified Direct selling has become an increasingly popular avenue for individuals to start their own businesses and earn income. To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey.
Company Info
Direct Selling News
Direct Selling News (DSN) is a multimedia platform dedicated to the global direct selling industry, established in 2004. It serves as a key resource for executives, companies, and stakeholders, providing news, education, and recognition programs. DSN focuses on delivering insights into market trends, competitive challenges, and growth opportunities, empowering industry leaders with curated content. The platform offers a three-pronged multimedia approach that includes daily news coverage, podcasts featuring interviews with industry experts, and a bi-monthly print/digital magazine that provides in-depth reporting on industry trends. DSN also runs educational initiatives through the Direct Selling University and hosts the annual DSN Global Celebration, which honors top performers in the industry. Additionally, it recognizes companies with exceptional workplace cultures through the Best Places to Work Awards. DSN primarily serves direct selling organizations and supplier companies, offering advertising opportunities to enhance visibility within the channel. Its long-standing partnerships with advertisers reflect its credibility and influence in the industry.
Plano, Texas, United States
'+1 800-279-5249
Founded: 2004