Heather Fletcher - Profile and Journalist Details

Beats

Biography

I worked for Catena Media until Nov. 1, 2024. I wrote about the strategic aspect of the online gambling and online sports betting industry on Bonus.com. I also worked on several regional sites and the now-defunct onlinepokerreport.com. Previously, I wrote for major publications, such as The New York Times, The New York Daily News, New York Newsday and The New York Post. I covered performance marketing for Adweek and overall marketing, with an emphasis on direct, for Target Marketing magazine. Throughout my as a reporter and editor, I've run a news and political analysis website, worked as a stringer for the Associated Press during national conventions and an Inauguration and initiated investigative pieces and long-term feature assignments that took me off of my regular beats, which mainly included government and education coverage. While consulting for the Direct Marketing Association, I worked in the Member Communications area and as a press liaison. I earned a bachelor’s degree in journalism from The Ohio State University and a master’s degree in journalism from New York University.

Content

Total articles 1918

• EMR milestone for South Australia

  By Heather Fletcher Verified

  Apr. 21, 2025

• Help shape the future of the information management profession

  By Heather Fletcher Verified

  Apr. 15, 2025

• 'Remarkable' sector growth, says ANDHealth report

  By Heather Fletcher Verified

  Apr. 07, 2025

As seen in

Company Info

Catena Media

Catena Media is a publicly listed affiliate marketing company founded in 2012, specializing in online sports betting and casino gaming. Headquartered in Malta, it operates globally with a diverse team of over 200 employees from more than 28 nationalities. The company initially started as a web consultancy in 2008 before shifting its focus to lead generation for online gambling. The company creates content-rich websites that guide users in online sports betting and casino gaming. Its primary service is converting user interest into high-quality leads for partner operators, who compensate Catena for each referred customer. Catena's operations are divided into two segments: Casino, which focuses on game reviews and operator comparisons, and Sports Betting, which provides sportsbook analysis and betting strategies. The company aims to enhance user engagement through tailored promotions and informational resources, while also facilitating dispute resolution through platforms like AskGamblers.com. Catena Media targets markets in the Americas, Asia-Pacific, and Europe, with aspirations to lead in online gambling leads in North America. The company is committed to ethical practices, including player protection and environmental sustainability, and aims for double-digit revenue growth through strategic acquisitions and technology enhancements.