Heidi Ledford - Profile and Journalist Details
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Heidi Ledford
Verified
Science Reporter, Nature
Seattle
Beats
green, goods, consumer
Content
By Helen Pearson Verified, Heidi Ledford Verified| Nature Verified The first quarter of the twenty-first century has produced some huge scientific breakthroughs, ranging from the first mRNA vaccines and CRISPR-based gene-editing techniques to the discovery of the Higgs boson and the first measurements of gravitational waves. But you won’t find any of these advances described in the top-cited papers published since 2000. That is one of the findings of an analysis by Nature’s news team of the 25 most-cited papers published in the twenty-first century.
By Heidi Ledford Verified| Nature Verified A second unvaccinated child in Texas has died from measles, amplifying fears that the outbreak there could be wider than reported. The death, announced on 6 April, also harkens back to a pre-vaccine past that many Americans have forgotten, when hundreds of children died each year of measles. Generations ago, a child swimming in a community pool could become paralysed by polio.
By Helen Pearson Verified, Heidi Ledford Verified| Nature Verified The first quarter of the twenty-first century has produced some huge scientific breakthroughs, ranging from the first mRNA vaccines and CRISPR-based gene-editing techniques to the discovery of the Higgs boson and the first measurements of gravitational waves. But you won’t find any of these advances described in the top-cited papers published since 2000. That is one of the findings of an analysis by Nature’s news team of the 25 most-cited papers published in the twenty-first century.
Company Info
Nature
Nature is a strategic consumer insights consultancy that operates as a Certified B-Corp. The company is dedicated to providing evidence-based decision-making support for businesses and organizations. With a boutique approach, Nature emphasizes adaptability, client-centric solutions, and collaborative partnerships to achieve actionable outcomes. The company specializes in strategic consumer insights, offering services that include market research, data analysis, and evidence-driven recommendations tailored to client needs. Nature combines commercial expertise with innovative methodologies to tackle complex business challenges, ensuring clients receive strategies that have measurable impact. Their offerings focus on customized research frameworks and analytical tools that help uncover market trends and consumer behavior. Nature's clients benefit from direct access to senior leadership, ensuring hands-on involvement from experienced consultants throughout projects. This approach fosters alignment with business objectives and enhances the overall effectiveness of their engagements.
Melbourne, Victoria, Australia
+61 3 9867 5535
Founded: 2006