Helen Edwards - Profile and Journalist Details

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Content

Total articles 153

• Exploring the relationships that matter to marketers

  By Megan Tatum, Grace Gollasch Verified, Helen Edwards| Marketing Week Verified The relationships marketers build across their organisation have always been crucial. Collaboration ensures campaigns are aligned with the broader ambitions of the brand, complement sales activity and secure that all-important buy-in from senior leadership

  By Megan Tatum, Grace Gollasch Verified, Helen Edwards · Marketing Week

  Mar. 28, 2025

• O2’s marketing boss on returning to its founding ethos to ‘reset’ the brand

  By Jasper Baumann, Grace Gollasch Verified, Helen Edwards, Ian Murray| Marketing Week Verified O2’s marketing boss on returning to its founding ethos to ‘reset’ the brand Having joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”. O2 has launched a new brand platform and positioning that reverts back to its founding message from 2002 of the telecoms brand being “essential” to living, just as oxygen is

  By Jasper Baumann, Grace Gollasch Verified, Helen Edwards, Ian Murray · Marketing Week

  Mar. 27, 2025

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Company Info

Marketing Week

Marketing Week is a prominent publication and online resource focused on the marketing industry. Founded in 1978 by Michael Chamberlain and Anthony Nares, it has been a key player in documenting and analyzing significant trends, events, and figures in marketing for over 40 years. The platform offers independent analysis, articles, and insights on modern marketing challenges and opportunities. It provides news and expert opinions on various topics, including digital marketing and brand management. Marketing Week also organizes events and webinars that connect marketing professionals to discuss industry developments and best practices. Additionally, the company hosts awards ceremonies to recognize outstanding achievements in marketing. Its audience includes marketers and advertising professionals from diverse industries, all seeking to enhance their marketing strategies.