Henry Powderly - Profile and Journalist Details

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Total articles 578

• AI chatbots: What they are and how marketers can use them

  By Henry Powderly| EMARKETER@ The advent of natural language processing (NLP), machine learning (ML), and AI has transformed chatbots, remaking how we interact with software, work, search, and information processing. What is an AI chatbot? AI chatbots are software that simulate human-like conversations, engaging users through text and speech. Using advanced natural language processing and machine learning algorithms, they can understand and process complex user queries with increasing accuracy.

  By Henry Powderly · EMARKETER

  Mar. 04, 2025

• How AI is changing events platforms

  By Henry Powderly| EMARKETER@ Investment in event platforms can help marketers tackle challenges and boost event ROI. Many marketers struggle to quantify the impact of events and measure success effectively. B2B companies tend to focus on tangible metrics like attendance numbers, but often overlook the wider benefits events provide in branding, building credibility, and networking. Despite challenges in measuring ROI, events are proven to connect buyers and sellers.

  By Henry Powderly · EMARKETER

  Mar. 04, 2025

• AI chatbots: What they are and how marketers can use them

  By Henry Powderly| EMARKETER@ The advent of natural language processing (NLP), machine learning (ML), and AI has transformed chatbots, remaking how we interact with software, work, search, and information processing. What is an AI chatbot? AI chatbots are software that simulate human-like conversations, engaging users through text and speech. Using advanced natural language processing and machine learning algorithms, they can understand and process complex user queries with increasing accuracy.

  By Henry Powderly · EMARKETER

  Mar. 04, 2025

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Company Info

EMARKETER

EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.