Hernán Claro - Profile and Journalist Details
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Hernán Claro
Verified
Content Manager, Sernatur
Santiago Metropolitan
Beats
Lifestyle, Entertainment
Content
Company Info
Sernatur
Servicio Nacional de Turismo (Sernatur) is Chile's National Tourism Service, a public agency dedicated to promoting and developing tourism throughout the country. Based in Santiago, Sernatur operates regional directorates and local offices in key tourist areas, including San Pedro de Atacama, Easter Island, and Puerto Natales. The agency focuses on marketing Chile’s diverse destinations globally and implements government strategies to enhance tourism's economic, social, and cultural impact. Sernatur offers a platform for travelers to find registered accommodations and services, organizes large-scale events, and provides certification programs for tourism businesses. It also publishes market intelligence data and distributes a newsletter to keep stakeholders informed about industry trends and regional attractions. Sernatur collaborates with global partners to promote sustainable tourism practices, ensuring a comprehensive approach to enhancing Chile's competitiveness as a travel destination.
Santiago Metropolitan, , Chile
Founded: 1975