Hilary Milnes - Profile and Journalist Details

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• How Ralph Lauren is defending its turf in a global trade war

  By Hilary Milnes Verified| Vogue Business Verified Who is the Ralph Lauren woman? The version on display at the American brand’s Autumn 2025 fashion show on Thursday in New York was elegant, swapping denim jeans and button-downs for Victorian-era frills. She’s also a significant business opportunity for Ralph Lauren CEO Patrice Louvet, who says that while women are more than half of the brand’s shoppers, its womenswear business is only one-third of company sales.

  By Hilary Milnes Verified · Vogue Business

  Apr. 18, 2025

• 貿易戰下的定價風暴：時尚品牌要如何漲價而不流失顧客？

  By Hilary Milnes Verified, Travis Hung Verified| Vogue Taiwan Verified 本文重點快速一覽： 中美貿易戰導致關稅飆升：美國對中國進口商品課徵高達145%的關稅，5月2日也將終止800美元免稅額（de minimis），讓許多依賴中國供應鏈的品牌面臨成本暴漲。 價格上漲成為無可避免的現實：品牌如 Lingua Franca、Foreo、Skatie 等，紛紛調整售價以應對成本壓力。部分品牌價格漲幅達20%～30%。 溝通策略成關鍵：品牌積極透過電子報、社群平台或官網公告，透明告知消費者漲價原因，爭取理解與支持，並強調「不是我們的選擇」。 品牌各出奇招，降低損耗：有的品牌調整促銷時程（如 Knix）、增加廣告投放、強化直營通路；也有品牌與供應商重新談判、探索保稅倉儲等應對方案。 從價格到情感價值的轉移：專家建議：品牌應強化敘事與情感連結，讓消費者理解「商品背後的意義」，成為漲價時期的安全網。 未來仍充滿變數：許多品牌尚無法預測接下來的走勢，甚至取消原定系列或暫停備貨，表現出「看天吃飯」的無奈現狀。 隨著美國對中國的關稅維持在高達145%的水準，而兩國正陷入貿易戰，再加上美國將於5月2日取消800美元以下的免稅進口規則（de minimis...

  By Hilary Milnes Verified, Travis Hung Verified · Vogue Taiwan

  Apr. 16, 2025

• How to raise prices without losing customers

  By Hilary Milnes Verified| Vogue Business Verified With US tariffs on China lingering at 145 per cent as the two countries face off in a trade war, and the $800 de minimis shipping exemption set to end on 2 May, many fashion brands are dealing with a fast-approaching reality: they’re going to have to raise prices. Brand founders say the decision is out of their control. “The math does not work,” says Lingua Franca founder and CEO Rachelle Hruska.

  By Hilary Milnes Verified · Vogue Business

  Apr. 16, 2025

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Company Info

Vogue Business

Vogue Business is a digital publication focused on the fashion, luxury, and beauty industries. Launched in 2019 and based in London, it is part of Condé Nast International. The platform provides professionals with data-driven insights, industry news, and trend analysis, helping them navigate current challenges and advancements. The publication offers a variety of services, including articles, newsletters, and multimedia content that cover cultural trends and sustainability. It also provides proprietary data analytics and trend forecasting to aid business decision-making. Additionally, Vogue Business organizes industry events and collaborates with luxury brands and influencers to create sponsored content and curated shopping experiences. Targeting professionals such as executives, marketers, and creatives, Vogue Business serves those in fashion brands, advertising agencies, and sustainability-focused organizations. Its operational model includes subscription services, advertising revenue, and sponsored partnerships, emphasizing content creation and community engagement within the global fashion ecosystem.