Holly Harrar - Profile and Journalist Details
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Holly Harrar
Verified
Director of Social and Content, Discover Lehigh Valley
Philadelphia
Beats
Ohio area.General assignments for the Toledo
Content
Company Info
Discover Lehigh Valley
Discover Lehigh Valley is a nonprofit destination marketing organization established in 1984. It promotes tourism, business travel, events, and meetings in Pennsylvania’s Lehigh Valley region, which includes Lehigh and Northampton counties, along with cities like Allentown, Bethlehem, and Easton. The organization rebranded as Discover Lehigh Valley® in 2016 and works to enhance economic growth through tourism while fostering regional pride and improving the quality of life for residents. The organization offers various services, including destination marketing campaigns, visitor resources like event calendars and themed itineraries, and business support for conferences and corporate travel. It collaborates with the Lehigh Valley Economic Development Corp. to create a unified regional identity. Discover Lehigh Valley also manages visitor centers and publishes annual reports to highlight tourism impact and strategic goals. Its initiatives have contributed to record hotel occupancy and established the Lehigh Valley as a prominent destination in the Mid-Atlantic region.
Philadelphia, , United States
+1 610-810-1676
Founded: 1984