Ian Downes - Profile and Journalist Details

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Ian Downes

Ian Downes

Verified

Director, Brands Untapped

England

Final Covers

Video Game Reviews , Video Games , Daily News Coverage , Write Ups , Feature Articles

Doesn’t Cover

Anything not vegan or animal rights related.

Journalist Type

Seniority Positions

Medium Formats

Content

Total articles 200

  • Boom time for experiential, immersive and live licensing… it’s this week’s Licensing Lookout

    By Ian Downes| LicensingSource.net@ Warwick Castle was highlighting that it was hosting a Horrible Histories maze which allows visitors to “… get lost in time with history’s best (and worst) moments…” Horrible Histories is a great example of an IP that fits well into the experience market as it comes with a distinct and well developed theme awash with content.

    By Ian Downes · LicensingSource.net

    Apr. 11, 2025

  • "Momentum is vital": Elmer Marketing's Vicki Marler-Hausen on pushing licensing products

    By Ian Downes| Brands Untapped@ Vicki, thanks for making time. Firstly, can you give us a brief introduction to your business and career to date? I’ve been involved with licensing since the first day of my career when I joined Gullane Entertainment as Marketing Manager for Thomas & Friends back in 2002. Character licensing has been a huge part of my work over the last two decades and I’ve been involved in some very exciting launches.

    By Ian Downes · Brands Untapped

    Apr. 08, 2025

  • Boom time for experiential, immersive and live licensing… it’s this week’s Licensing Lookout

    By Ian Downes| LicensingSource.net@ Warwick Castle was highlighting that it was hosting a Horrible Histories maze which allows visitors to “… get lost in time with history’s best (and worst) moments…” Horrible Histories is a great example of an IP that fits well into the experience market as it comes with a distinct and well developed theme awash with content.

    By Ian Downes · LicensingSource.net

    Apr. 11, 2025

As seen in

Company Info

Brands Untapped

Brands Untapped is a platform dedicated to the global licensing industry, emphasizing design innovation and creative collaborations. It serves as a content hub and event organizer, offering insights into brand partnerships, product development, and industry trends. The company is linked to UNTAPPED BRANDS LIMITED, a UK-based entity established in 2021. The platform publishes news, interviews, and analyses across various sectors, including fashion, film, food, health, and more. It organizes licensing-focused events and promotes collaborations between licensors, licensees, and creatives. Brands Untapped showcases partnerships with notable brands such as the Roald Dahl Story Company, Cloudco Entertainment, and Ozzy Osbourne’s licensing program. It highlights collaborative collections and experiential offerings, providing a comprehensive view of the licensing landscape. The platform targets professionals in brand management, retail, and creative industries, focusing on storytelling around licensing deals and brand strategy.

Founded: 2021