Ian Gross - Profile and Journalist Details
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Ian Gross
Verified
Go to Market Leader and Contributor, Freelance
New York
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Business and Finance Energy.Politics
Content
By Ian Gross, LISA MCLEOD, Lisa Earle McLeod| Harvard Business Review Verified Sales teams face an increasingly challenging landscape. Prospects don’t respond to cold outreach. Even existing customers often aren’t willing to invest their time in deeper discovery conversations, which are critical for winning bigger deals. This creates a quagmire. The only way a sales team can prove their value is by understanding the customer, but buyers are increasingly unwilling to engage with sales teams long enough to share this kind of relevant information.
By Lisa Earle McLeod, Ian Gross| hbritalia.it@ Quando lesse l’e-mail: “Abbiamo deciso di prendere un’altra direzione”, fu come un pugno nello stomaco. Paul abbassò la testa cercando di assorbire la sconfitta. Come account executive di una società di fintech, era talmente sicuro che l’affare sarebbe andato in porto che l’aveva inserito nelle sue previsioni di chiusura del trimestre. Aveva persino speso mentalmente la sua commissione.
By Ian Gross, LISA MCLEOD, Lisa Earle McLeod| Harvard Business Review Verified Sales teams face an increasingly challenging landscape. Prospects don’t respond to cold outreach. Even existing customers often aren’t willing to invest their time in deeper discovery conversations, which are critical for winning bigger deals. This creates a quagmire. The only way a sales team can prove their value is by understanding the customer, but buyers are increasingly unwilling to engage with sales teams long enough to share this kind of relevant information.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States