Ilyse Liffreing - Profile and Journalist Details
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Ilyse Liffreing
Verified
Senior Editorial Manager, The Trade Desk
New York
Beats
Society Culture Business ScienceTechnology
Motor, financial, beauty/cosmetics
Content
Company Info
The Trade Desk
The Trade Desk is a technology company founded in November 2009 in Ventura, California, by Jeff Green and Dave Pickles. It specializes in providing a demand-side platform (DSP) for digital advertising, connecting advertisers with customers across various media channels. The company is publicly traded on NASDAQ under the ticker symbol TTD. The Trade Desk offers a self-service, cloud-based platform that enables marketers to manage digital campaigns effectively. One of its notable products is Unified ID 2.0, an alternative identity framework aimed at replacing third-party cookies. This positions The Trade Desk as a leader in the evolving digital advertising landscape. The platform is utilized by agencies and advertisers to optimize campaigns across display, video, audio, and connected TV. The company focuses on transparency and control, appealing to advertisers looking to maximize their return on investment. Revenue is generated through fees for platform usage, including transaction fees on ad buys. The Trade Desk is committed to empowering advertisers with innovative technology while maintaining independence and avoiding conflicts of interest.
Ventura, California, United States
+1 805-585-3434
Founded: 2009