Ilyse Liffreing - Profile and Journalist Details
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Ilyse Liffreing
Verified
Senior Editorial Manager, The Trade Desk
New York
Beats
Society Culture Business ScienceTechnology
Motor, financial, beauty/cosmetics
Content
By Ilyse Liffreing Verified| The Current@ This Paris Olympics was a historic one. Not only did the 2024 Summer Games introduce breakdancing and feature the same number of female and male athletes for the first time ever, they also represented a significant win for programmatic advertising. For the first time, NBCUniversal, U.S. media rights holder to the Olympic Games through 2032, streamed all Olympics content on Peacock and opened up the platform to programmatic ads.
By Erika Wheless Verified, Ilyse Liffreing Verified| Ad Age Verified In the new era of college sports, it pays — literally — to be a basketball player with a considerable social media following. For the top 10 athletes with the highest price per post on Instagram, six of them are basketball players, according to a September report by The Action Network, which does sports betting analysis. The Action Network determined the 100 most-followed college athlete profiles on Instagram using HypeAuditor, an influencer marketing analytics tool.
By Ilyse Liffreing Verified| The Current@ This Paris Olympics was a historic one. Not only did the 2024 Summer Games introduce breakdancing and feature the same number of female and male athletes for the first time ever, they also represented a significant win for programmatic advertising. For the first time, NBCUniversal, U.S. media rights holder to the Olympic Games through 2032, streamed all Olympics content on Peacock and opened up the platform to programmatic ads.
Company Info
The Trade Desk
The Trade Desk is a technology company founded in November 2009 in Ventura, California, by Jeff Green and Dave Pickles. It specializes in providing a demand-side platform (DSP) for digital advertising, connecting advertisers with customers across various media channels. The company is publicly traded on NASDAQ under the ticker symbol TTD. The Trade Desk offers a self-service, cloud-based platform that enables marketers to manage digital campaigns effectively. One of its notable products is Unified ID 2.0, an alternative identity framework aimed at replacing third-party cookies. This positions The Trade Desk as a leader in the evolving digital advertising landscape. The platform is utilized by agencies and advertisers to optimize campaigns across display, video, audio, and connected TV. The company focuses on transparency and control, appealing to advertisers looking to maximize their return on investment. Revenue is generated through fees for platform usage, including transaction fees on ad buys. The Trade Desk is committed to empowering advertisers with innovative technology while maintaining independence and avoiding conflicts of interest.
Ventura, California, United States
+1 805-585-3434
Founded: 2009