Ishwari Khatu - Profile and Journalist Details
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Ishwari Khatu
Verified
Reporter, Campaign Middle East
Dubai
Beats
Economy , Human Rights , Gender Issues , Politics , Militancy , Press Freedom
Content
By Ishwari Khatu| Campaign Middle East Verified McDonald’s Qatar, in partnership with Leo Burnett Dubai, has launched a creative take on the age-old dilemma of food sharing with the introduction of The McDonald’s Exchange Rate – a digital-first campaign that translates fast food into a system of real-time, bite-for-bite value. Exclusive to the Qatari market, the activation transforms the McDonald’s app into a playful trading platform, offering customers a way to settle meal-sharing negotiations with a touch of gamification
By Ishwari Khatu| Campaign Middle East Verified It’s no secret that a strong online community is an integral part of social media success. But having a growing group of loyal fans is not about vanity metrics; it’s about finding people with a genuine passion for what you have to offer. From professional creatives and storytellers to everyday enthusiasts – fans, followers and friends of the brand can become true, trusted advocates across social media
Company Info
Campaign Middle East
Campaign Middle East is a prominent business media brand focused on the marketing, advertising, and media sectors in the Middle East and North Africa (MENA) region. Produced by Motivate, a well-known publisher based in Dubai, it builds on the legacy of the UK's Campaign brand, which has been influential in the advertising industry since 1968. The company provides extensive coverage of various sectors, including advertising, media, marketing, public relations, and digital media. It offers in-depth analysis and news relevant to the marketing communications industry, along with articles and features that highlight trends and innovations. Campaign Middle East serves a diverse range of businesses, including small to medium-sized enterprises across different industries, and operates from Dubai Media City with additional offices in Abu Dhabi. With a workforce of 51 to 200 employees, the company has a significant presence in the region and generates revenue between $11 million and $100 million.
Dubai, Dubai, United Arab Emirates
Founded: 1979