Itty Okim - Profile and Journalist Details
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Itty Okim
Verified
Media and Creative Director, Spare Keys
Lagos, Nigeria
Beats
Biography
Itohowo Okim is more commonly known as Itty, and is a Lagos-based creative entrepreneur, expressing art as a creative director, PR practitioner, culture journalist and writer. With 5 years experience of participating in shaping African popular culture in the aforementioned capacities, Itty wears many fitting hats when it comes to music, film, fashion and art. As a journalist, Itty has documented afrobeats’ rise to global dominance with editorial pieces on GRM Daily, OkayAfrica, Nataal, The Guardian, DJ Booth, Audiomack amongst other leading culture-focused international media. This journey has seen him profiling A-list acts including Asake, ODUMODUBLVCK, Bnxn, Made Kuti, CKay, Blaqbonez, Zlatan, DJ Obi, Bella Shmurda, Phyno, London, P.Priime and a long list of others. It is necessary to mention his immense contribution towards Lagos’ Afrogospel sub-culture through his 2020 publication, Pop Culture Intelligence; a period during which he documented the scene’s recent history and its key players including Limoblaze, Gaise Baba, Gil Joe et al on Rapzilla, Y! Africa, Bella Naija plus more. Itty has since 2022 held the position of Managing Editor at DigiMillennials, a Canadian platform that amplifies black entertainment and organizers of the famous Afrovibes Festival, Kitchener-Waterloo. Through this position, he has successfully led multiple campaigns promoting African entertainment and her socio-culture. As a PR practitioner, Itty Okim continues to shape the public image of countless brands through a concept he has termed as “narrative design”. He currently works as PR manager to Limoblaze, Ademola Falomo, Fedworks and Gimba under the flagship of Spare Keys Inc., a creative direction and PR agency established in 2023. Alongside these, Itty leads the team of editors at No Hablo Espanol, a Barcelona-based fashion brand. As a creative director, Itty is known for the simplicity of his style that results in exotic-yet-minimal flamboyance. His credits range from music projects, to films, photoshoots, music videos, events like art exhibitions and others. For Itty, the process is equally as important as the creative output when it comes to working on projects. Brick by brick, he brings bloom to every table, paying attention to all necessary details while putting creative pieces together. Itty is the co-host of BaeGist Podcast, Nigeria’s leading relationship podcast with famous guests like Asherkine, Ruby Akubueze, Juliana Olayode and others.
Socio Culture , Urbanism , African Music
Shoes
Content
By Itty Okim| DigiMillennials@ Only very few have a reputation like Erigga’s in Nigeria’s rap scene. Year after year, the Aries has consistently positioned himself in a space of relevance through dangerously authentic music, social media opinions and dedication to the rap game. His latest album titled ‘GOAT’ portrays with dogged emphasis his legendary status, built over a career span of two decades so far. “To be Erigga in 2025 is just — nothing is really tripping me anymore.
By Itty Okim| Substack@ “You know what, V?” “I think we are so much alike.“This was me to my friend about the ever persistent struggles we have to face as introverted extroverts, and melancholic sanguines. The steady conflict of showing everything and yet staying mysterious. The private-public status and our never-ending desire for quiet, even in the entropy we designed for ourselves.
By Itty Okim| Substack@ (I paid attention to my actions on my birthday, all day. I decided not to develop them, but to share in its crude form)Date β 02/04/25I bath in the rain today. I went to the pool today. I was confused today. I figured it out today. I had a mighty pepper soup today. I smell good today β new perfume!I got myself cake today. Spent time with my neighbours this evening. Iβm about to sleep off. Songs that have kept me tapped inβ¦Reflection Station β Tay IwarSurvival β Tay IwarI No Be God β Ladipoe
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