Jacob Bourne - Profile and Journalist Details
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Jacob Bourne
Verified
Writer, Freelance
San Francisco
Beats
Biography
I'm a journalist and analyst who covers a wide range of topics including technology, engineering, climate change, sustainability, labor issues, real estate, land use and development topics.
politics, finance, real estate
Content
By Jacob Bourne Verified| EMARKETER@ Millennials remain the strongest wearables adopters. Half of the generation’s internet users are expected to use smart wearables by 2028. Their combination of buying power and comfort with technology continues to make them fertile ground for growth. Gen Z is rapidly closing the adoption gap, on track to surpass Gen X users by 2028. The shift is driven by Gen Z's increasing disposable income as they enter the workforce, coupled with their enthusiasm for emerging technologies and AI-enabled features.
By Jacob Bourne Verified| EMARKETER@ There’s a revealing disconnect in consumer attitudes toward AI advertising. While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance. Concerns about AI advertising reflect broader societal worries about the technology's impact.
By Jacob Bourne Verified| EMARKETER@ Leading organizations are applying the transformative power of digital twins. By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes. For example, Coca-Cola Company is leveraging the technology, combined with AI, to simulate marketing scenarios and consumer responses. GenAI is catalyzing digital twin adoption across several sectors.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States