Jacqueline Barba - Profile and Journalist Details
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Jacqueline Barba
Verified
Digital Editor, Consumer Goods Technology
Chicago
Beats
Social Media, Crime, Politics Relationships, Lottery,True Crime Movies, Entertainment, Sports Celebrities, Pop Culture, Television Cooking
adult, computer, digital, technology, reviews
Content
By Jacqueline Barba Verified| The Path to Purchase Institute@ The Path to Purchase Institute has revealed the fifth and final keynote speaker to take the stage next month at Retail Media Summit: Andrea K. Leigh, founder and CEO of Allume Group. The shopper’s journey has never been more fragmented — or more rife with opportunity.
By Jacqueline Barba Verified| The Path to Purchase Institute@ Lowe's is expanding its sports marketing strategy through a new partnership with popular video game publisher EA Sports. Lowe’s, an existing NFL sponsor, will have a presence in multiple EA video games, including EA Sports FC, Madden NFL and College Football, as a way to promote its MyLowe’s Rewards loyalty program and overall brand.
By Jacqueline Barba Verified| The Path to Purchase Institute@ The Path to Purchase Institute has revealed the fifth and final keynote speaker to take the stage next month at Retail Media Summit: Andrea K. Leigh, founder and CEO of Allume Group. The shopper’s journey has never been more fragmented — or more rife with opportunity.
Company Info
Consumer Goods Technology
Chicago, Illinois, United States
+1 773-992-4450