James Jarnot - Profile and Journalist Details
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James Jarnot
Verified
Art Director, Business Travel News
Beats
Gaming News
Content
By Elyse Dupre Verified, James Jarnot| DM News@ The technology's performance earns rave reviews from a majority of marketers. When it comes to the best marketing technology, there is no single winner; however, there are many worthy nominees. Marketing automation is one tool that falls within this category, and new data from Ascend2 and its research partners suggests that the technology is playing a leading role in many professionals' marketing ensembles.
By Elyse Dupre Verified, James Jarnot| DM News@ The mobile channel produces fertile results in terms of email opens and read time. Having a balanced channel mix can help marketers produce a healthy marketing strategy. But when it comes to email, most consumers seem to have a taste for mobile. According to Movable Ink's most recent “U.S. Consumer Device Preference Report”—an analysis of 6.03 billion emails sent in 2015—68% of emails were opened on a mobile device last year, versus 32% that were opened on a desktop.
By Elyse Dupre Verified, James Jarnot| DM News@ The technology's performance earns rave reviews from a majority of marketers. When it comes to the best marketing technology, there is no single winner; however, there are many worthy nominees. Marketing automation is one tool that falls within this category, and new data from Ascend2 and its research partners suggests that the technology is playing a leading role in many professionals' marketing ensembles.
Company Info
Business Travel News
Business Travel News (BTN) is a prominent source of information for the managed business travel and meetings market. With over 40 years of experience, BTN provides valuable insights, news, data, analysis, and research tailored for corporate travel managers, procurement executives, and travel management professionals. BTN offers a variety of editorial products and services, including detailed surveys and reports on airlines, hotels, car rentals, and sustainability in travel. Their digital portfolio features platforms like BTN Daily, BTN Intelligence, and BTN Elevate, which keep industry professionals informed about the latest trends and developments. BTN reaches a wide audience of over 113,000 professionals in the business travel sector, making it a key resource in the industry.
New York, New York, United States
'+1 201-902-1910
Founded: 1984