Jasper Baumann - Profile and Journalist Details

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Jasper Baumann

Jasper Baumann

Verified

Journalist, Mediaweek (Australia)

New South Wales

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multicultural issues, world news international politics, technology social media, national politicsaustralian news, humanitarian issues

Journalist Type

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Industries

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Content

Total articles 1834

  • LVMH: We refrain from using price as a growth driver

    By Jasper Baumann| Marketing Week Verified As LVMH posts another sales decline, its CFO says the luxury business will continue to invest in brand so it emerges stronger when demand returns. By Jasper Baumann 15 Apr 2025 2:39 pmLuxury giant LVMH has underlined the importance of continuing to invest in brand and not using price as a growth driver as it records a 3% decline in first-quarter sales.

    By Jasper Baumann · Marketing Week

    Apr. 15, 2025

  • Volvo’s marketing boss on why a lack of sector experience should never be a ‘hurdle’

    By Jasper Baumann, Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified| Marketing Week Verified With a marketing career that spans gaming, digital media and consumer goods, automotive was not top of the list for Louise French when she began looking for a new role. But when the opportunity came up to lead marketing in Europe for Volvo Cars, it was an opportunity she couldn’t pass up. “If you had told me 18 months ago that I was going to work in automotive, I possibly wouldn’t have believed you,” she tells Marketing Week.

    By Jasper Baumann, Niamh Carroll Verified, Molly Innes Verified, Charlotte Rogers Verified · Marketing Week

    Apr. 14, 2025

  • LVMH: We refrain from using price as a growth driver

    By Jasper Baumann| Marketing Week Verified As LVMH posts another sales decline, its CFO says the luxury business will continue to invest in brand so it emerges stronger when demand returns. By Jasper Baumann 15 Apr 2025 2:39 pmLuxury giant LVMH has underlined the importance of continuing to invest in brand and not using price as a growth driver as it records a 3% decline in first-quarter sales.

    By Jasper Baumann · Marketing Week

    Apr. 15, 2025

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Company Info

Mediaweek (Australia)

New South Wales, Australia