Jeanel Alvarado - Profile and Journalist Details
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Jeanel Alvarado
Verified
Founder, Publisher, and CEO, RETAILBOSS
Canada, Edmonton, United States
Beats
Biography
Jeanel Alvarado is a retail expert, media entrepreneur, and globally recognized thought leader who founded RETAILBOSS in 2011, transforming it from a blog into an internationally acclaimed retail publication and consulting firm. With over 15 years of experience in the retail industry, she has established herself as an authoritative voice on retail, marketing, operations, merchandising, consumer behavior, and the impact of technology on shopping trends. As the CEO and Founder of RETAILBOSS, Jeanel has built an all-in-one platform and B2B directory connecting the retail industry, providing news, resources, education, and consulting services to entrepreneurs and businesses worldwide. Her visionary approach has positioned RETAILBOSS as a trusted source for retail insights and analysis across fashion, beauty, and lifestyle sectors. Before dedicating herself full-time to RETAILBOSS, Jeanel served as the Senior Managing Director of The School of Retailing at the University of Alberta School of Business, where she oversaw consulting projects for major brands including Victoria’s Secret, Tiffany & Co., and various real estate firms that own shopping centers and malls. This experience broadened her understanding of retail operations at the highest level, enabling her to develop innovative solutions for industry challenges. Jeanel’s data-driven approach to analyzing global market trends and predict industry shifts has established her as a go-to expert for retail commentary and thought leadership. Born in Canada with Latin and Caribbean heritage, Jeanel built her expertise through comprehensive education and hands-on industry experience. Her forward-thinking perspectives on retail innovation, consumer behavior, and digital transformation have made her an influential voice shaping the future of retail across global markets. She holds a Bachelor of Commerce Degree in Marketing and a Certificate in Real Estate from The University of Alberta School of Business, complemented by a Diploma in Fashion Merchandising and Buying from LaSalle College Vancouver, a prestigious Canadian institution founded by fashion designer Jean-Paul Morin.
Retail Expert, Entrepreneur, Futurist, Thought Leadership
Content
By Jeanel Alvarado| RETAILBOSS@ Retailers close, cities evolve, and new opportunities emerge. Against a backdrop of boarded storefronts and "For Lease" signs that have dominated Union Square's narrative, Zara's announcement of a new flagship store represents more than just another retail opening. It signals a potential inflection point for San Francisco's troubled downtown core. The Spanish fast-fashion giant's decision comes at a critical moment. Over the past three years, Union Square has witnessed an exodus of major retailers.
By Jeanel Alvarado| RETAILBOSS@ SKIMS transformed shapewear from functional undergarments into a fashion statement in just three years. Kim Kardashian's brand, now valued at $4 billion, redefined an entire category through innovative designs, inclusive sizing, and masterful marketing. But as rumors of a SKIMS beauty line swirl (as SKIMS acquired SKKN by Kim), I question whether this fashion powerhouse can replicate its magic in the $600 billion beauty industry. The challenge is fundamentally different this time. Shapewear vs.
By Jeanel Alvarado| RETAILBOSS@ The pristine beauty counters of luxury department stores are becoming relics of a bygone era. As shoppers migrate online in record numbers, the beauty industry is experiencing a seismic power shift that few could have predicted just five years ago. Direct-to-consumer (DTC) beauty brands, born in the digital realm, are rapidly gaining ground on established luxury names and are positioned to overtake them by 2025.
Company Info
RETAILBOSS
RETAILBOSS® is an independent media publication and consultancy founded in 2011 by retail expert Jeanel Alvarado. Based in a digital-first format, it serves as a global hub for retail professionals, providing market-driven news, data analysis, and strategic insights across various sectors, including fashion, beauty, technology, and grocery. The company has evolved from a blog into a multi-media network, reaching 2 million readers and producing over 2,000 news articles and 1,000 educational guides. RETAILBOSS offers a range of services, including daily publication updates, strategic content planning, and consulting for DTC-to-retail expansion. The company also focuses on sales optimization and e-commerce management to enhance online performance. Additionally, Jeanel Alvarado is active in the industry, keynoting at major trade shows. The company serves retail executives, independent brands, marketers, and e-commerce professionals, helping them grow in wholesale, DTC, and omnichannel retail.
'+1 825-522-2677
Founded: 2011