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Jennifer Kent
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Vice President, Research, Parks Associates
Addison, Dallas
Beats
sexuality sexual health health
Topics that don't fall in the lifestyle and wellness wheelhouse
Content
By Jennifer Kent| Parks Associates@ The top concern for the smart home market regarding the new tariffs is the expectation that prices for US consumers will rise for smart home products, may of which are manufactured overseas or have components manufactured overseas. This comes after inflation reversed a multi-year trend of price decreases driven by new competition from value-tier competitors.
By Jennifer Kent| Parks Associates@ The top concern for the smart home market regarding the new tariffs is the expectation that prices for US consumers will rise for smart home products, may of which are manufactured overseas or have components manufactured overseas. This comes after inflation reversed a multi-year trend of price decreases driven by new competition from value-tier competitors.
By Jennifer Kent| Parks Associates@ Compared to the mobile OS duopoly of iOS and Android, the smart TV platform market features a broadly competitive field, with about a dozen platforms set to drive experiences in 2025. Among those available for licensing, only Amazon’s, Roku’s and Google’s have been broadly used by TVs in the U.S. market. Amazon and Roku entered the TV market with their own branded sets in response to declining sales of set-top devices due to TV integration.
Company Info
Parks Associates
Parks Associates is a market research and consulting firm based in Addison, Texas, specializing in emerging consumer technologies. Founded in 1986, the company generates approximately $7 million in annual revenue and employs between 56 to 78 professionals. Under the leadership of CEO Tricia Parks, it serves a diverse range of clients, from Fortune 500 companies to startups. The firm offers various services, including market reports, primary studies on consumer technology trends, custom research, and consumer behavior analysis. It also hosts executive conferences and workshops, such as the Smart Spaces Summit, and provides annual subscription services for ongoing industry insights. Parks Associates focuses on key research areas like connected home technologies, digital entertainment, digital health, and energy management solutions, operating internationally with a strong emphasis on North American and global tech markets.
Addison, Texas, United States
+1 972-490-1113
Founded: 1986