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Jennifer Small

Jennifer Small

Verified

Writer and Editor, Freelance

London

Biography

I'm a journalist & editor for titles including Raconteur, The Times, Good Housekeeping, Campaign, Creative Salon Worldwide, Woman's Own, Management Today, HR Magazine, Supply Management, and Children & Young People Now. For the past three years I've worked as a writer and editorial consultant for the Women in Work Summit, producing interviews, regular newsletters, and collaborating with sponsors to create content. Last year I was super proud to work on WiW's Gender Equity Measure (GEM) Report, which assessed 400 of the UK’s largest companies based on board representation, pay gaps, and parental policies. I've also delivered editorial direction and consultancy for a multinational real estate firm, helping them dust off their old-fashioned image and tell the stories that matter most to their people and clients. This approach has helped improve market perception as well as increasing their press coverage and social media presence - including a LinkedIn following that has risen from less than 6k to more than 20k today. Over the decades, I've worked with brands including British Airways, O2, Coca-Cola, BT and Boden to magic up just the right words for projects like the Superbrands book series, customer magazines, campaigns, and websites. My training and experience in journalism, as well as my MA in creative writing, mean I'm always full of questions, ready to listen, and buzzing with ideas.

Final Covers

the future of work sustainabilitymarketing advertising gender equity

Journalist Type

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Seniority Positions

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Medium Formats

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Content

Total articles 200

  • How Ovo’s Alice Tendler delivers creative power moves in a “low interest” category

    By Jennifer Small Verified| Creative Salon@ The marketing director talks energy, environment, and (consumer) empowermentNot your average brand boss, Ovo marketing director Alice Tendler is equal parts strategist and creative. She’s spent time on both agency and client sides of the fence, giving her an invaluable perspective on what makes commercial creativity work (or not) – and what makes marketers tick.

    By Jennifer Small Verified · Creative Salon

    Mar. 31, 2025

  • 'Everything was stripped back to the core': why the ad industry is still defining the legacy of lockdown

    By Jennifer Small Verified| Campaign (UK) Verified Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...

    By Jennifer Small Verified · Campaign (UK)

    Mar. 27, 2025

  • Rise 2025 line-up to be led by comedian Sir Lenny Henry

    By Jennifer Small Verified, Vicki Maguire, Shauna Lewis Verified| Campaign Chemistry@ The one-day marketing summit in May, focused on inclusion and sustainability, will feature some of the biggest names in the industry. Sir Lenny Henry is to lead the speaker line-up at Rise 2025, which returns on 15 May. The comedian, author, and broadcaster has been a long-time advocate for diversity in media.

    By Jennifer Small Verified, Vicki Maguire, Shauna Lewis Verified · Campaign Chemistry

    Mar. 26, 2025

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.

De Pere, Wisconsin, United States