Jennimai Nguyen - Profile and Journalist Details
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Jennimai Nguyen
Verified
Reporter, Marketing Brew
Chicago
Beats
Issues bordering governance and human rights.Entertainment
Investigative, Political, Crime
Content
By Jennimai Nguyen Verified| Marketing Brew Verified Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring? To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a special edition, $10,000 diamond- and ruby-encrusted rings to celebrate.
By Jennimai Nguyen Verified, Ryan Barwick Verified| Marketing Brew Verified Marketers haven’t fully bought into gaming, but that’s not for lack of trying. Despite there being some 190 million gamers in the US, according to the Entertainment Software Association, gaming is still just peanuts in the eyes of some advertisers, making up just 5% of total digital advertising spend, according to the Interactive Advertising Bureau (IAB), which hosted its fourth annual PlayFronts conference Tuesday.
By Jennimai Nguyen Verified| Marketing Brew Verified Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring? To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a special edition, $10,000 diamond- and ruby-encrusted rings to celebrate.
Company Info
Marketing Brew
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Chicago, United States