Jessica Deyo - Profile and Journalist Details
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Jessica Deyo
Verified
Editor, Marketing Dive
Columbus
Beats
Wild life
Content
By Jessica Deyo Verified| Marketing Dive Verified Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” platform. A 60-second spot features a voice over from Lamar and is meant to honor the hard work and sacrifice of great athletes. The campaign spotlights Gatorade’s roster of athletes including Caitlin Clark, A’ja Wilson, Jayson Tatum, Luka Dončić and Shedeur Sanders.
By Jessica Deyo Verified| harro.com@ “Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.
By Jessica Deyo Verified| Marketing Dive Verified Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” platform. A 60-second spot features a voice over from Lamar and is meant to honor the hard work and sacrifice of great athletes. The campaign spotlights Gatorade’s roster of athletes including Caitlin Clark, A’ja Wilson, Jayson Tatum, Luka Dončić and Shedeur Sanders.
Company Info
Marketing Dive
Unlock Insights, Unlock Growth Discover, Analyze, Optimize Illuminating Markets, Informing Strategies
Washington, D.C., United States
+1 212-334-6366
Founded: 2007