Jessica Heasley - Profile and Journalist Details
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Jessica Heasley
Verified
Group Editor and Publisher, Chief Marketer
New York
Beats
Transportation especially "last mile" transportation including bicycling.
sex, science, technology, finance, design, real estate
Content
By Jessica Heasley Verified| Event Marketer Verified As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs have to be cut.
By Jessica Heasley Verified| Event Marketer Verified Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events are experienced. Today’s consumers crave hyper-personalized experiences that take their unique needs, preferences and interests into account.
By Jessica Heasley Verified| Event Marketer Verified As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs have to be cut.
Company Info
Chief Marketer
POWER magazine is a long-established publication in the energy sector, having been in operation since 1882. It focuses on the power generation industry, providing in-depth coverage of technology, trends, and innovations. The magazine serves as a valuable resource for professionals and stakeholders, offering insights into the latest developments and challenges in the field. The magazine features a variety of editorial content, including articles, interviews, and analyses on power generation technologies and market trends. It also covers significant industry events and conferences, highlighting new technologies and innovations. Available in both print and digital formats, POWER magazine caters to a diverse audience, including utilities, equipment suppliers, consulting firms, and regulatory bodies. Through its content, it facilitates knowledge sharing and discussion among industry leaders.
Knoxville, United States
+1 301-354-2000
Founded: 1882