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Jessica Chia Morris
Verified
Freelance Contributor, Allure
Los Angeles
Beats
and lifestyle products fashionBeauty wellness
Apps, esports, automotive, gaming
Content
Beauty Industry Vet Leah Hundsness Is Out To Make Maxine's Revenge The Ultimate Aspirational Gen X Brand
By Jessica Chia Morris| Beauty Independent Verified After three decades in sales, marketing and merchandising roles at prestige beauty companies Too Faced, Sephora, Smashbox and Gucci Beauty, Leah Hundsness launched Maxine’s Revenge last year with a single product, a $33 highly pigmented serum-like concealer called French Face, a nod to the unfussy French beauty she witnessed while working in Paris at Gucci Beauty.
By Jessica Chia Morris| Beauty Independent Verified In a little over a week since its launch, a $93 bundle with Evereden’s trio of brightly colored teenage skincare products— $20 Steer Clear Gel Cleanser, $26 Balance Up Clarifying Toner Pads and $27 Let’s Bounce Gel-Cream Moisturizer—has become among its top three stockkeeping units. Kimberley Ho, founder and CEO of the premium multigenerational personal care brand, attributes the teen skincare products’ early traction to Evereden’s established relationship with gen alpha.
Beauty Industry Vet Leah Hundsness Is Out To Make Maxine's Revenge The Ultimate Aspirational Gen X Brand
By Jessica Chia Morris| Beauty Independent Verified After three decades in sales, marketing and merchandising roles at prestige beauty companies Too Faced, Sephora, Smashbox and Gucci Beauty, Leah Hundsness launched Maxine’s Revenge last year with a single product, a $33 highly pigmented serum-like concealer called French Face, a nod to the unfussy French beauty she witnessed while working in Paris at Gucci Beauty.
Company Info
Allure
Allure is an international architecture and design firm that specializes in consulting services for large-scale work environments. They focus on creating future-proof spaces across the EMEA region, offering expertise in designing and implementing modern workspaces. Another entity, Allure Europe, is dedicated to providing lifestyle products that simplify routines and enhance happiness in daily life, both at home and at work. They focus on practical solutions for active lifestyles. Allure, a Christie Company, specializes in digital signage solutions that enhance visual communication and retail transactions. They offer data-driven content automation platforms that allow businesses to adapt their digital signage content in real-time, integrating analytics and creative elements to engage consumers effectively. Their primary customers include exhibitors, retailers, and foodservice operators, particularly in the cinema industry.
Paris, Ile-de-France, France
+33 1 85 73 73 11
Founded: 2011