Jessica Wohl - Profile and Journalist Details
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Jessica Wohl
Verified
Senior Editor, Ad Age
Chicago
Beats
Theatre, Equines, Book Reviews Movies, Events, Books History, Media, Language Education,Covers: Politics, News
Anything in the red tops.
Content
By Parker Herren Verified, Jessica Wohl Verified| Ad Age Verified Streaming ad revenues aren’t growing fast enough to make up for linear declines, putting TV’s biggest players in a time crunch to find ways to deliver on ad goals. In 2024, total TV ad revenue in the U.S. is expected to decline 1.7%, excluding special events such as the presidential election and the Olympics, according to Magna’s September ad forecast. Within TV, streaming ad revenue is projected to grow 19.3% this year against linear’s 6.8% decline
By Jessica Wohl Verified, Jack Neff Verified, Adrianne Pasquarelli Verified, E.J. Schultz Verified| Ad Age Verified Introducing a breakthrough product in an established category may seem daunting. However, there are plenty of industries where innovation has lagged and newcomers can find success based on intuition and insights, according to Craig Dubitsky, who has launched products in cleaning products, lip balm, toothpaste and coffee. Breakthroughs can come pretty much anywhere, he said. Take headphones, for example. AirPods and other wireless models added an innovation people may not have previously considered
By Jessica Wohl Verified, Jon Springer Verified, Tim Nudd Verified| Ad Age Verified OKRP’s recent success can be summed up with a couple of phrases that are hard to miss while watching TV or scrolling through social media—“You Rule” and “Whopper, Whopper, Whopper, Whopper.”The Chicago-based agency won Burger King in April 2022 with an all-hands-on-deck approach. Nearly every one of the 110 people on staff worked on the pitch at some point, the agency's executives said. “We went for it with everything we had,” said Tom O’Keefe, founder and CEO
Company Info
Ad Age
Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.
New York, New York, United States
+1 877-320-1721
Founded: 1930