Jill Ettinger - Profile and Journalist Details

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Jill Ettinger

Jill Ettinger

Verified

Co-Founder and Editorial Director, Ethos

Los Angeles

Biography

Jill is a leading voice in eco-travel, sustainable fashion and beauty, wellness, and diet. She heads up the content strategy for numerous platforms including VegNews, Alicia Silverstone's The Kind Life, and Ethos. From 2017-2020, Jill was Head of Content for one of the largest sustainability-focused media platforms. She led the site to more than 10,000 articles and videos, achieving 100 million monthly cross-platform impressions and more than 50 million page views Jill is the founder of Ethos, the first digital media and e-commerce platform focused on the intersection of personal and planetary well-being. Ethos chronicles the ever-evolving story of sustainability and how it intersects with our cultures, arts, traditions, and healing. Jill found her way to content as a writer for the world music magazine Global Rhythm in the early 2000s. There, she developed an interest in telling stories that elevate culture and our shared interests. She has since become a leading consultant developing and implementing strategies for the evolving world of digital content, particularly for publications and brands with a focus on social good. .

Final Covers

Vegan, Equity , Beauty, Wellness, Food, Travel , Sustainability, Spirits, Fashion, Jewelry , Luxury

Doesn’t Cover

stuff that's boring (nothing is boring)

Journalist Type

Industries

Medium Formats

Content

Total articles 2873

  • 9 Cool Beauty Products You Can Make With Coconut Oil

    By Jill Ettinger Verified · One Green Planet

    Apr. 02, 2025

  • Inside Oatly’s Bizarrely Brilliant ‘Lo-Fi and Slightly Unhinged’ Creamer Rebrand

    By Jill Ettinger Verified · VegNews

    Mar. 24, 2025

  • Like the Rana Plaza Collapse, the Kantamanto Market Fire Exposes a Broken Fashion Industry

    By Jill Ettinger Verified · Ethos

    Jan. 05, 2025

As seen in

Company Info

Ethos

San Francisco, California, United States

'+1 415-322-2037

Founded: 2016