Jim Prather - Profile and Journalist Details
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Jim Prather
Verified
Vice President and Digital Strategist, Las Vegas Review-Journal
Las Vegas
Beats
African American issues campaigns; public policy; entertainment; sports; arts & culture; politics; lifestyle; youth; aging; incarceration; heath/wellness/fitness; entrepreneurship; technology causes
Products or personal services
Content
By Glenn Cook Verified, Jim Prather| American Press Institute ORG@ This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from Glenn Cook, executive editor and senior VP/News, and Jim Prather, executive director of digital programming, both of the Las Vegas Review-Journal. The Review-Journal participated in the 2019-20 Poynter Local News Innovation Table Stakes cohort
By Glenn Cook Verified, Belinda Englman, Jim Prather, Larry Graham| American Press Institute ORG@ Question: What problem were you trying to solve, and why was solving the problem strategically important for your organization? Answer: In the summer of 2019, we had a modest lineup of podcasts, but all of them were talk focused
Company Info
Las Vegas Review-Journal
The Las Vegas Review-Journal (LVRJ) is Nevada’s largest and longest-running newspaper, established in 1909. It serves the Las Vegas metropolitan area, including Henderson and North Las Vegas, and has a readership of approximately 2.25 million residents. The publication has evolved into a multimedia news organization under the ownership of the Adelson family since 2015, focusing on enhancing its digital capabilities. LVRJ publishes daily print editions that cover local news, politics, business, entertainment, and sports. It also operates a digital platform, providing real-time updates and investigative reporting. The organization produces a streaming newscast for audiences who prefer short-form video content. Additionally, it maintains a historical archive of front pages for public and research purposes. With a significant online presence, LVRJ attracts around 4 million unique visitors each month, appealing to both local residents and tourists.
Las Vegas, Nevada, United States
+1 702-383-0211
Founded: 1909