Jo Whiteley - Profile and Journalist Details
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Jo Whiteley
Verified
Writer, BarBend
Beats
Covers: crime and courts, college media protests, public policy public records, city government marijuana, state government
I don't cover Entertainment stories
Content
Company Info
BarBend
BarBend is a digital media company based in Brooklyn, New York, that focuses on strength sports and fitness content. Founded in 2016 by David Tao, Kenny Kline, and Joe Auer, BarBend aims to be a central hub for strength enthusiasts, similar to ESPN for strength sports. The company has grown through strategic partnerships and effective SEO practices. BarBend offers a variety of services, including news coverage, training advice, nutrition guidance, and product reviews tailored to the strength and fitness community. It serves as the Official Media Partner for USA Weightlifting and the Official Media Provider for World Para Powerlifting. Additionally, BarBend generates revenue through affiliate marketing for strength and fitness products. The company attracts millions of visitors annually, showcasing its broad appeal among athletes and fitness professionals. In April 2023, BarBend was acquired by Pillar4 Media, marking a significant milestone in its development.
Santa Monica, , United States
Founded: 2016