Joanna Sommer - Profile and Journalist Details
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Joanna Sommer
Verified
Editorial Assistant, InsideHook
Beats
filmSports politics and the gambling industry professional wrestling television
Anything without a news hook.
Content
Company Info
InsideHook
InsideHook is a digital lifestyle platform based in New York City, founded in May 2012. It connects readers with various aspects of culture, wellness, and leisure, primarily targeting sophisticated urban males in their 30s and 40s. The platform offers insights into style, travel, dining, vehicles, watches, and fitness. The company specializes in content creation, producing high-quality articles, videos, and other media on lifestyle topics. InsideHook also provides branded entertainment services, including native solutions, custom content, and event activations for premium brands. It engages its audience through email newsletters and digital media, as well as organizing offline events to enhance brand experiences. Additionally, InsideHook has launched HoopsHQ, a paywalled platform focused on college basketball, expanding its reach into sports media. The company generates approximately $6 million in revenue and employs around 46 people.
New York, New York, United States
+1 646-218-9710
Founded: 2012