John McAlpin - Profile and Journalist Details
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John McAlpin
Verified
SEO Director, Search Engine Land
Colorado Springs
Beats
Biography
John McAlpin has nearly a decade of experience providing advanced SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. McAlpin also provides freelance web development services for WordPress hosted sites.
Digital Marketing , SEO , WordPress Development
Sports, religion, science
Content
Company Info
Search Engine Land
Search Engine Land is a prominent digital publication dedicated to search engine marketing (SEM), search engine optimization (SEO), and the online search industry. Founded in 2006 by Danny Sullivan and Chris Sherman, it operates under Third Door Media, which also publishes MarTech and Digital Marketing Depot. The platform provides valuable insights into search marketing trends, algorithm updates, and best practices, helping marketers, agencies, and businesses navigate the evolving search landscape. The company offers a range of services, including news and editorial content covering major search platforms like Google and Bing, as well as how-to guides and industry analysis. Search Engine Land hosts several SMX events, such as SMX Advanced and SMX East, and recognizes excellence in search campaigns through the Search Engine Land Awards. In 2023, it launched SearchBot, an AI chatbot that provides search marketing guidance. Recently, Search Engine Land was acquired by Semrush, enhancing its ability to deliver data-driven insights to its audience.
Edgartown, Massachusetts, United States
'+1 800-935-5697
Founded: 2006