John Mutter - Profile and Journalist Details
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John Mutter
Verified
Editor-in-Chief, Shelf Awareness
Montclair
Beats
Gaming Chronic Illness
baby, novels, fiction
Content
Company Info
Shelf Awareness
Shelf Awareness is a publishing company founded in 2005 by John Mutter and Jenn Risko. It focuses on the book industry, producing two main e-zines: one for booksellers and industry professionals, and another for general readers. The company is a key information source for booksellers, librarians, publishers, literary agents, and media, providing daily news, insights, and reviews that support informed decision-making in the book trade. The company offers two primary newsletters. "Shelf Awareness Pro" is a fee-based daily email newsletter for industry professionals, covering topics like independent bookstores, publishing news, and new titles. "Shelf Awareness for Readers," launched in 2011, is a consumer newsletter that provides book reviews and recommendations, published twice weekly. Shelf Awareness also provides advertising services aimed at publishers and other stakeholders in the book industry, helping them effectively reach their target audiences. The company is recognized for its support of independent bookstores and its valuable marketing insights.
Seattle, Washington, United States
+1 973-953-0343
Founded: 2005