John Pritchard - Profile and Journalist Details
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John Pritchard
Verified
Publisher, The Journal of Healthcare Contracting
Beats
Data journalism
Content
By John Pritchard| Share Moving Media Verified Consumers are constantly surrounded by media and advertising influences. As a result, navigating marketing efforts as a healthcare company can be daunting. So, how can brands create unique, consumer-focused marketing campaigns? And what exactly makes a brand stand out from its competitors? Mayo Clinic Health System may provide a blueprint.
By John Pritchard| The Journal of Healthcare Contracting Verified Why is it so hard for Suppliers to get in to see you? Recently I saw a survey asking Suppliers what their biggest challenge is in this crazy healthcare contacting and sourcing market. The most common answer was “Access to IDN Decision Makers.” I could tell from the responses this struck a nerve for Suppliers, and they were at a loss as to why they couldn’t get an occasional meeting with Supply Chain Leaders. I thought I’d share my thoughts on why it is so difficult to get venue with IDNs today.
By John Pritchard| The Journal of Healthcare Contracting Verified Why is it so hard for Suppliers to get in to see you? Recently I saw a survey asking Suppliers what their biggest challenge is in this crazy healthcare contacting and sourcing market. The most common answer was “Access to IDN Decision Makers.” I could tell from the responses this struck a nerve for Suppliers, and they were at a loss as to why they couldn’t get an occasional meeting with Supply Chain Leaders. I thought I’d share my thoughts on why it is so difficult to get venue with IDNs today.
Company Info
The Journal of Healthcare Contracting
United States