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Joni Lehmann
Verified
Media Services Director, Big 12 Conference
Grapevine
Beats
politics ecologySociety culture social justice
child care, family, children, toys
Content
Company Info
Big 12 Conference
The Big 12 Conference is a leading collegiate athletic conference in the United States, operating within the NCAA Division I framework. Established in 1994, it began competition in the 1996-97 season and has become known for its strong presence in college sports, featuring member institutions that compete in football, basketball, and various other NCAA-sanctioned sports. The conference organizes and governs events across 23 sponsored sports, ensuring a full round-robin schedule for championship determination. It partners with Raycom Sports for content distribution and collaborates with Learfield IMG College for sponsorship management. The Big 12 also engages in merchandising through limited-edition collaborations and maintains relationships with corporate sponsors like Allstate and Dr Pepper. Under the leadership of Commissioner Brett Yormark, the conference focuses on global expansion and digital innovation, enhancing its reach and engagement with fans through various media platforms.
Grapevine, , United States
+1 469-524-1000
Founded: 1996