Jürgen Seitz - Profile and Journalist Details
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Jürgen Seitz
Verified
Editor, Bayerischer Rundfunk
Munich
Beats
Social Issue , Political , Entrepreneurship, Startups, Tourism
Politics, Religion
Content
Evaluating the potential of agile branding: opportunities and challenges in the start-up context - Humanities and Social Sciences Communications
By Michaela Pöhlmann, Jürgen Seitz Verified| Nature Verified AbstractThe necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management.
Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment
By Jürgen Seitz Verified, Carmen Jambrino-Maldonado, de las Heras-Pedrosa, Michaela Pöhlmann| MDPI@ All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.
Evaluating the potential of agile branding: opportunities and challenges in the start-up context - Humanities and Social Sciences Communications
By Michaela Pöhlmann, Jürgen Seitz Verified| Nature Verified AbstractThe necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management.
Company Info
Bayerischer Rundfunk
Bayerischer Rundfunk (BR) is Bavaria’s regional public broadcaster and the fourth largest public broadcasting institution in Germany, operating under the ARD network. Established in 1949, BR is headquartered in Munich and functions as an independent public-law institution. It is primarily funded through the German broadcasting licence fee, with a budget of €1.167 billion for 2022 and a workforce of over 5,000 employees. BR offers a variety of services, including nine radio stations such as Bayern 1, Bayern 2, and BR-Klassik, as well as two television channels, BR Fernsehen and ARD-alpha. The broadcaster provides regional news, documentaries, and educational content. Its digital presence includes comprehensive online platforms featuring live streams, podcasts, and multimedia journalism. Additionally, BR contributes to the cultural landscape with its BR Symphony Orchestra, BR Choir, and Munich Radio Orchestra, reflecting its commitment to serving the Bavarian community.
Nuremberg, Bavaria, Germany
'+49 89 590001
Founded: 1949