Kaitlin Petersen - Profile and Journalist Details

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Kaitlin Petersen

Kaitlin Petersen

Verified

Editor-In-Chief, Business of Home

New York

Doesn’t Cover

National stories, products, trends.

Journalist Type

-

Seniority Positions

Industries

Medium Formats

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Content

Total articles 248

  • The discovery that transformed Noz Nozawa’s hiring strategy

    By Kaitlin Petersen Verified| Business of Home Verified The discovery that transformed Noz Nozawa’s hiring strategy magazine | | The discovery that transformed Noz Nozawa’s hiring strategy When she needed to make a new hire, the Bay Area designer tapped a recruiter to unlock a deeper well of talent than she could have accessed on her ownIn early 2023, Noz Nozawa looked at her team and wondered if she needed to add a new member.

    By Kaitlin Petersen Verified · Business of Home

    Apr. 15, 2025

  • The brilliant pattern wrapping strategy to borrow from Peter Dunham

    By Kaitlin Petersen Verified| Business of Home Verified The brilliant pattern wrapping strategy to borrow from Peter Dunham magazine | | The brilliant pattern wrapping strategy to borrow from Peter Dunham Forget color drenching—the Los Angeles designer uses a fresh approach to pattern to transform a long-ignored pair of rooms into a destinationPeter Dunham hates rooms that don’t have a purpose.

    By Kaitlin Petersen Verified · Business of Home

    Apr. 15, 2025

  • The discovery that transformed Noz Nozawa’s hiring strategy

    By Kaitlin Petersen Verified| Business of Home Verified The discovery that transformed Noz Nozawa’s hiring strategy magazine | | The discovery that transformed Noz Nozawa’s hiring strategy When she needed to make a new hire, the Bay Area designer tapped a recruiter to unlock a deeper well of talent than she could have accessed on her ownIn early 2023, Noz Nozawa looked at her team and wondered if she needed to add a new member.

    By Kaitlin Petersen Verified · Business of Home

    Apr. 15, 2025

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Company Info

Business of Home

Business of Home is an independent media company dedicated to the interior design and home industry. Founded in 2009 by Julia Noran Johnston, it has become a key source of business journalism, providing news, analysis, and resources for design professionals. The company offers a range of digital content, including daily articles and newsletters that cover market trends and business strategies. It also produces the *Business of Home Podcast*, featuring interviews with industry leaders. Additionally, Business of Home publishes a quarterly print magazine and hosts the annual *Future of Home* conference to encourage dialogue among industry innovators. Their services include a job board for design-related employment, workshops on various business topics, and production services for photography and video tailored to designers. Business of Home primarily serves interior design professionals, including independent designers and design firms, helping them navigate the complexities of the industry.

New York, New York, United States

+1 212-465-2575

Founded: 2009