Kara McGrath - Profile and Journalist Details

Beats

Biography

Kara McGrath is a New Hampshire-based writer, editor, and brand consultant. Currently, she is the deputy digital director at Allure. From 2014 to 2019, she lead the launch and development of Bustle’s fashion and beauty verticals. This page is where you can find all of her favorite work in one place.

Content

Total articles 299

• Why ‘Allure’ joined Substack

  By Kara McGrath Verified, Delia Cai Verified| Embedded - Newsletter@ Embedded is your essential guide to what’s good on the internet, written by Kate Lindsay and edited by Nick Catucci. Next up for Substack: a cafeteria to rival Condé Nast’s —KateSign up for the cool kids table:My feelings about Influencers In The Wild are no secret, so I was pleased to go in on them long-form on today’s episode of ICYMI: When Substack first began poaching high-profile writers to set up shop on its platform, it sent traditional publishers scrambling.

  By Kara McGrath Verified, Delia Cai Verified · Embedded - Newsletter

  Mar. 26, 2025

• Introducing The Beauty Chat by Allure

  By Kara McGrath Verified| Allure Verified Hello!I’m Kara McGrath, Allure’s content director, and that job title has two main requirements:1. That I, in some capacity, have my little fingers in pretty much every article we publish on the site. 2. That I am obsessively following everything happening in the beauty world–something I’ve been doing professionally for about 15 years and as a hobby since I was a child with a Seventeen magazine subscription.

  By Kara McGrath Verified · Allure

  Mar. 08, 2025

• The Supplements Our Dermatologist Friends Are Actually Taking

  By Kara McGrath Verified| Substack@ We’re officially in the darkest time of year: the final push before spring. As daylight hours slowly build back up, the days also seem to drag on. But say it with me: Sunshine and flowers and picnics in the park are just around the corner! Next week, you’ll get a spring trend bonanza to celebrate the first full week of March. In the meantime, here are some long-read stories to keep you company while you stay cozy this weekend. Supplements are sketchy.

  By Kara McGrath Verified · Substack

  Mar. 01, 2025

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Company Info

Allure

Allure is an international architecture and design firm that specializes in consulting services for large-scale work environments. They focus on creating future-proof spaces across the EMEA region, offering expertise in designing and implementing modern workspaces. Another entity, Allure Europe, is dedicated to providing lifestyle products that simplify routines and enhance happiness in daily life, both at home and at work. They focus on practical solutions for active lifestyles. Allure, a Christie Company, specializes in digital signage solutions that enhance visual communication and retail transactions. They offer data-driven content automation platforms that allow businesses to adapt their digital signage content in real-time, integrating analytics and creative elements to engage consumers effectively. Their primary customers include exhibitors, retailers, and foodservice operators, particularly in the cinema industry.