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Kate Hardcastle

Kate Hardcastle

Verified

Broadcaster and Consumer Engagement Specialist, Freelance

London

Final Covers

men, global business, longevity leadership women, inclusion, consumers career management, longevity, talent management marketing, advertising,generational and gender balance generations

Doesn’t Cover

Tennis, Golf, Wrestling, Hockey, Bowling, Lacrosse

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 319

  • LoveShackFancy’s Powerful Playbook: The Premium Brand Winning Through Smart Partnerships

    By Kate Hardcastle| Forbes Verified Just in time for rosé season, two icons in pink have uncorked a bottle of strategic savvy-thinking. LoveShackFancy — the pastel-hued fashion house known for its frilled femininity and fairy-tale aesthetic — has partnered with Santa Margherita Wines to create a limited-edition magnum of rosé. It’s not just a beautiful bottle. It’s a business move worth toasting.

    By Kate Hardcastle · Forbes

    Apr. 16, 2025

  • The ‘Grand Prix Effect’: How Motorsport Weekends Became The New Festival Circuit For Brands

    By Kate Hardcastle| Forbes Verified In an era where experiences are the new luxury and culture is co-created between consumer and brand, motorsport has shifted gear. No longer just the preserve of hardcore petrolheads or elite hospitality guests, motorsport weekends are evolving into full-scale lifestyle festivals—complete with fashion, food, fan zones, and a fierce battle for brand attention. The message for marketers? This is no longer a niche sport. It’s a global, culturally rich, commercially explosive opportunity.

    By Kate Hardcastle · Forbes

    Apr. 15, 2025

  • Perfect Isn’t Profitable: Why The Smartest Brands Are Embracing Real Smiles (and Real People)

    By Kate Hardcastle| Forbes Verified I’ve been receiving feedback about my smile for more than two decades—unsolicited, often unkind, sometimes truly vile, and always irrelevant to the work I do. I’m not alone. Even in 2025, it seems a woman’s appearance is still up for public review, no matter her platform or purpose. And it really does wear you down. But let’s park the personal, because this story goes beyond my inbox.

    By Kate Hardcastle · Forbes

    Apr. 15, 2025

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.

De Pere, Wisconsin, United States