Katerin Pantaleon - Profile and Journalist Details
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Katerin Pantaleon
Verified
Contributor, Branding in Asia
Western Visayas
Beats
Foreign Affairs , Politics , Labor , Media
Healthcare
Content
By Katerin Pantaleon| Branding in Asia Verified VMLY&R and Kraft Heinz have partnered to launch Heinz Seriously Good Mayonnaise in the Philippines with the creation of a special limited-edition burger. The brand tapped popular burger chain, Sweet Ecstasy to create The Seriously Good Burger, comprising two layers of Sweet Ecstasy’s signature beef grind that is smashed and griddled, topped with American cheese, pickles, onions, and the must-have ingredient, Heinz Seriously Good Mayonnaise.
By Katerin Pantaleon| Branding in Asia Verified Publicis Media has appointed Christina Lu to the newly-created role of Chief Client Officer of Zenith and Spark Foundry China. Lu will be based in Shanghai and report directly to Vivian Zhu, CEO of Zenith and Spark Foundry China. Before joining Publicis Media, Lu held senior management positions including Chief Strategy Officer of Wavemaker China and Client Partner of Isobar China Group. She brings over 20 years of experience in digital marketing across creative, media, and consulting.
By Katerin Pantaleon| Branding in Asia Verified VMLY&R and Kraft Heinz have partnered to launch Heinz Seriously Good Mayonnaise in the Philippines with the creation of a special limited-edition burger. The brand tapped popular burger chain, Sweet Ecstasy to create The Seriously Good Burger, comprising two layers of Sweet Ecstasy’s signature beef grind that is smashed and griddled, topped with American cheese, pickles, onions, and the must-have ingredient, Heinz Seriously Good Mayonnaise.
Company Info
Branding in Asia
Branding in Asia is an online publication that provides insights, news, and creative work related to branding, marketing, advertising, and business trends in the Asia Pacific region. It serves as a key resource for professionals and companies looking to understand the marketing landscape in Asia. The platform offers a variety of content, including articles, interviews, and analyses focused on marketing strategies and advertising campaigns specific to the Asian market. It also provides valuable insights into branding challenges and opportunities, helping businesses navigate the regional market. Additionally, Branding in Asia facilitates networking opportunities among industry professionals and brands through its content and events. Located in Busan, South Korea, Branding in Asia has a revenue of $5 million. Its digital content and resources are essential for anyone interested in the dynamic trends of marketing and branding in Asia.
Sheridan, Wyoming, United States
Founded: 2015