Kathy Greenler Sexton - Profile and Journalist Details
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Kathy Greenler Sexton
Verified
CEO and Publisher, Subscription Insider
Massachusetts
Beats
biotechnologytechnology innovation policy entrepreneurship
Content
Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signals a New Playbook Is Needed
By Kathy Greenler Sexton, HighBeam Research| Subscription Insider@ Zuora released its 2025 Subscription Economy Index (SEI) this week, offering fresh insight into how subscription businesses are navigating a period of economic uncertainty and rapid technological change. Drawing from data across more than 600 companies and a consumer survey of over 3,000 U.S. adults, the report finds that companies in the SEI grew revenue 11% faster than the S&P 500 over the past two years. Despite macroeconomic headwinds, demand for subscriptions remains strong.
By Kathy Greenler Sexton, HighBeam Research| Subscription Insider@ Skip to content Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech. Already a Subscription Insider member? Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives Deep Discounts on Subscription Insider...
Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signals a New Playbook Is Needed
By Kathy Greenler Sexton, HighBeam Research| Subscription Insider@ Zuora released its 2025 Subscription Economy Index (SEI) this week, offering fresh insight into how subscription businesses are navigating a period of economic uncertainty and rapid technological change. Drawing from data across more than 600 companies and a consumer survey of over 3,000 U.S. adults, the report finds that companies in the SEI grew revenue 11% faster than the S&P 500 over the past two years. Despite macroeconomic headwinds, demand for subscriptions remains strong.
Company Info
Subscription Insider
Subscription Insider is a key resource for businesses in the subscription economy. The company offers insights, strategies, and best practices to help subscription-based businesses enhance their operations. It covers various aspects, including compliance, payments, marketing, retention, market strategy, and technology selection. The company provides several membership plans, including monthly, annual, and team subscriptions, which grant unlimited access to valuable information, trends, training webinars, and a decade of archived content. Subscription Insider also hosts events and training opportunities, offering discounts to members. Additionally, it provides sponsorship opportunities for businesses to connect with decision-makers in the subscription industry. Overall, Subscription Insider supports a wide range of subscription businesses, including those in subscription boxes, SaaS, entertainment, media, services, and IoT, helping them improve their models and drive growth.
Massachusetts, United States
+1 800-764-9133
Founded: 2009