Katie Deighton - Profile and Journalist Details
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Katie Deighton
Verified
Reporter, The Wall Street Journal
New York
Beats
Blockchain and crypto
Content
By Katie Deighton Verified| The Wall Street Journal Verified “Hostess maybe wasn’t quite as relevant or had gotten a little tired from a brand standpoint,” said Smucker Chief Marketing Officer Gail Hollander, adding that Twinkie the Kid is alive but “taking a siesta.”Part of the strategy includes moving Hostess closer to popular culture, including 4/20 celebrations, Hollander said.
By Katie Deighton Verified| The Wall Street Journal Verified J.M. Smucker is sending a “Munchie Mobile” on a road trip leading up to the unofficial holiday of cannabis on April 20 to promote Hostess brands like Twinkies, Ding Dongs and Donettes. It is a departure from Hostess marketing in its pre-Smucker era, when its sweet baked goods were advertised largely with families and children in mind, using cartoons and characters like Twinkie the Kid.
Company Info
The Wall Street Journal
The Wall Street Journal (WSJ) is a prominent American daily newspaper, established on July 8, 1889. It specializes in business, finance, and global news, making it one of the most influential newspapers in the U.S. The WSJ is owned by Dow Jones & Company, a subsidiary of News Corp, which acquired it in 2007. The WSJ publishes six days a week and offers both print and digital subscriptions. It provides comprehensive coverage of various topics, including business, finance, politics, and lifestyle. The newspaper features a well-regarded opinion section and includes special sections like Market Data, Personal Finance, and Life & Arts. With a readership that includes financial professionals, business leaders, and individual investors, the WSJ is a key resource for those seeking insights into market trends and economic policies. The WSJ has received numerous accolades for its journalism, including 39 Pulitzer Prizes, and has a significant digital presence with over 3 million digital subscribers.
New York, New York, United States
+1 609-520-4185
Founded: 1889