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Katie Paine

Katie Paine

Verified

Blogger, Katie Paine's Measurement Blog, PR Daily

Durham

Biography

#N/A

Final Covers

AI Marketing, communications measurement, Research, and business communications data science

Doesn’t Cover

commerical airlines

Seniority Positions

Content

Total articles 232

  • Lessons for Communicators from the 2024 Elections

    By Katie Paine| painepublishing.com@ The week before Nov 5, KFF Health News ran a headline that stated: “Health care hasn’t figured prominently on the campaign trail this fall. These voters wish it would.” When I read it, I muttered an expletive and wondered  where reporter Noam Levey gets his data.

    By Katie Paine · painepublishing.com

    Nov. 20, 2024

  • Why are sports teams perennial Measurement Menaces?

    By Katie Paine| painepublishing.com@ At Thanksgiving we give thanks. At Christmas we give gifts. February and March appear to be the time to give out awards. So, we figured we jump on the award-season  bandwagon by brining back our Measurement Menace of the Month awards. The Measurement Menace award began in 2010 after the PR industry came together and established the which set out standards for best practices in measuring the effectiveness of PR and communications.

    By Katie Paine · painepublishing.com

    Feb. 23, 2024

  • Measuring the Accuracy of our Predictions

    By Katie Paine| painepublishing.com@ Along with Santa Claus, decking halls, and being jolly, tis the season for prognosticating. Having written some version of a “My Predictions” list for the last 25+ years, I decided that before I went out on a limb for 2024, I’d do a bit of measurement of my own. So I brought in my good pal “Bard AI” to see how accurate I’d been at the beginning of 2023. The good news was that none of mine made Bard’s  WORST predictions of  2023. But it didn’t exactly give me an A. (My predictions are in bold.

    By Katie Paine · painepublishing.com

    Nov. 28, 2023

As seen in

Company Info

PR Daily

PR Daily is a publisher of corporate communications, public relations, and leadership development newsletters. 

'+1 312-960-4100

Founded: 2009