Katy Charles - Profile and Journalist Details
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Katy Charles
Verified
Senior Producer, Beet.TV
Beats
Finance and Tech
Seafood...please don't make me eat it.
Content
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio – Beet.TV
By Katy Charles Verified|Beet.TVVerifiedSAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes. Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, emphasized the importance of purchase data as the ultimate metric for advertising effectiveness.
By Katy Charles Verified|Beet.TVVerifiedFor Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event honored executives who have been advocates, caregivers and survivors of breast cancer.
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio – Beet.TV
By Katy Charles Verified|Beet.TVVerifiedSAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes. Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, emphasized the importance of purchase data as the ultimate metric for advertising effectiveness.
Company Info
Beet.TV
Beet.TV is an online media platform that focuses on digital video and advertising technology. Founded in 2006 by Andrew Plesser, it is known for producing custom video interviews, live events, and exclusive executive retreats that connect industry leaders and influencers. The platform creates over 800 video interviews each year, featuring executives and artists, which are shared across various channels, including social media and syndication partners like Bloomberg Terminal and YouTube. Beet.TV also organizes live events at major industry gatherings such as CES and Cannes Lions, fostering networking and knowledge sharing. Additionally, it hosts invitation-only executive retreats in desirable locations, offering tailored branding opportunities for participants. With a library of over 9,000 videos and 750 hours of content, Beet.TV engages a diverse audience within the advertising ecosystem, including marketing executives, retailers, and ad tech professionals. The platform sees over 1,000 video views daily, reflecting its strong connection with viewers.
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Founded: 2006