Katy Tynan - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Katy Tynan's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Katy Tynan
Verified
VP, Principal Analyst, Forrester Research
Boston
Beats
relationships pop culture, dating women's issues, travel beauty,sex
White supremacist's.
Content
By Kate Leggett, Katy Tynan| Forester Blog@ The value of AI in CRM is real. Customer interactions produce huge volumes of high-quality, well-governed data; unleashing AI on this data lets organizations summarize and surface key insights, predict best actions to take and start pursuing goals autonomously. The result? Increased productivity and effectiveness for the front office which enables organizations to deliver on the promise of better customer relationships, better customer retention, and increased revenue.
By Kim Herrington, Sharyn Leaver, Katy Tynan| Forester Blog@ AI is transforming the way we live, work, and play. It’s altering how we make decisions and interact with technology. But for all its power, it still needs humans (for now). Not just any humans, but those who understand how AI works, the dependencies between good data and useful AI outputs, and where human judgement is irreplaceable. Amidst a world rushing towards automation, Data & AI Literacy isn’t just a skill – it is how you become THE human in the loop.
By Kate Leggett, Katy Tynan| Forester Blog@ The value of AI in CRM is real. Customer interactions produce huge volumes of high-quality, well-governed data; unleashing AI on this data lets organizations summarize and surface key insights, predict best actions to take and start pursuing goals autonomously. The result? Increased productivity and effectiveness for the front office which enables organizations to deliver on the promise of better customer relationships, better customer retention, and increased revenue.
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
Newton, United States
+1 617-613-5730
Founded: 1983