Kerry O'Connor - Profile and Journalist Details

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Total articles 3

• Timing is everything; to release or not to release?

  By Kerry O'Connor| shots Verified If you had told me six years ago, when I did my first Super Bowl spot, that we should release our spot early, every ounce of creative integrity would have left my body. This year, I pushed for it. For many years, the name of the game has been to release only teasers. For many years, the name of the game has been to release only teasers, dangling celebrity talent, and encouraging you to tune in for the big game where all will be revealed.

  By Kerry O'Connor · shots

  Feb. 15, 2024

• Zig, Then Zag: When To Use Design Thinking Vs. the Lean Startup Approach

  By Kerry O'Connor| IDEO@ Maybe the voice monitor didn’t affect teacher behavior, but it did sufficiently frustrate the girls in the classroom—so much so that the next prototype was a wall-mounted display to show a live tally of student input. Because of the diversity of ideas and prototypes that come from a design thinking approach, there’s no clear throughline from Version A to Version Z.

  By Kerry O'Connor · IDEO

  Nov. 26, 2020

• Timing is everything; to release or not to release?

  By Kerry O'Connor| shots Verified If you had told me six years ago, when I did my first Super Bowl spot, that we should release our spot early, every ounce of creative integrity would have left my body. This year, I pushed for it. For many years, the name of the game has been to release only teasers. For many years, the name of the game has been to release only teasers, dangling celebrity talent, and encouraging you to tune in for the big game where all will be revealed.

  By Kerry O'Connor · shots

  Feb. 15, 2024

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Company Info

Court TV

Court TV is a television network that focuses on live trial coverage, legal analysis, and courtroom drama programming. Originally launched in 1991, it became well-known for its comprehensive broadcasts of high-profile trials, such as the O.J. Simpson case and the Casey Anthony trial. The network was revived in 2019 under Katz Networks, a subsidiary of The E.W. Scripps Company, which brought back its mission of providing real-time access to courtroom proceedings. The network offers live trial coverage with expert legal commentary and has an extensive library of archival programming featuring landmark cases. Court TV is available through various platforms, including cable, satellite, and streaming services, ensuring it reaches a wide audience. Its primary viewers include true-crime enthusiasts and legal professionals, all drawn to the immersive narratives of courtroom drama.